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Cynthia Gumbert is the Vice President of Digital and New Accounts Marketing at CA Technologies.

How Martech Mania Improves CIO/CMO Rapport |Part 2
  • The relationship between the CIO and CMO can be strained, at best, in some organizations
  • The explosion in marketing technology is creating an opportunity to build a bridge between the IT and marketing organizations
  • Learn three more ways to use this opportunity to improve the CIO/CMO relationship

December 15, 2015

How Martech Mania Improves CIO/CMO Rapport
  • The relationship between the CIO and CMO can be strained, at best, in some organizations
  • The explosion in marketing technology is creating an opportunity to build a bridge between the IT and marketing organizations
  • Learn the first two ways to use this opportunity to improve the CIO/CMO relationship

December 08, 2015