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Christine is a Research Director in the Strategic Communications Management service. She brings more than 15 years of experience in b-to-b tech, content and digital marketing across a range of in-house, agency and consulting roles to help SiriusDecisions clients modernize their marketing, content and social media strategies for the digital world.

B-to-B Content Is a Pain in the Asset Management
  • Sixty-five percent of b-to-b content goes unused; one of the biggest reasons is lack of findability
  • Many b-to-b organizations are looking at new asset management solutions to address findability and content management issues
  • As so many tech vendors offer asset management capabilities, organizations must recognize differences and distinctions to find the right solution

November 09, 2016