Jack Androvich is a dynamic marketing executive and recognized thought leader in the emerging field of integrated marketing and marketing IT, personalized engagement, big data and b-to-b business analytics. With more than 20 years of experience, he has a unique blend of strategic marketing and execution capabilities in global high-technology and clean technology, including outbound, inbound and social tools and methods.
Melissa is a customer experience advocate with more than 20 years of experience working in global organizations, with an emphasis on the software and telecommunications sectors. She is a thought leader and research analyst for SiriusDecisions’ Customer Engagement Strategies research and advisory service.
Julian has more than 25 years of international b-to-b demand creation experience within corporate and pan-European field functions. His experience includes developing industry segment-focused campaigns and content aligned with each stage of the buying journey, consistently delivering campaigns that resulted in marketing-sourced opportunities achieving three times the sales revenue target over a fiscal year.
Jennifer is an enthusiastic marketing professional, bringing 15 years of b-to-b experience to SiriusDecision's CMO and Marketing Executive Services team. Based in Boston, MA, Jennifer's experience spans a wide range of competencies including strategic marketing, demand generation, branding, team leadership, change management, and sales support for various organizations in the market research, software and media industries.
Chris Beaty is Director, Business Development and Strategic Partnerships at PrimePay.
Jacques brings 12 years of IT research industry expertise and insight to SiriusDecisions' Technology and Services practice. He has proven success in account management, research and analysis, content development and delivery and communications and collaboration. His experience also includes process improvement, performance management, business intelligence, decision impact and agility, organization and management strategies, the business value of IT and business and IT transformation.
Monica Behncke is VP and Group Director of Demand Services at SiriusDecisions. She has more than 20 years’ experience in global positions across marketing disciplines ranging from product marketing to field marketing.
Mike Belden is Practice Director, Editorial, at SiriusDecisions. He has more than 15 years of b-to-b marketing and communications experience.
Erin Bohlin is a research director for SiriusDecisions' Demand Creation Strategies advisory service. She is a marketing professional with over 15 years of experience in demand creation, marketing operations and automation, and strategic planning and execution for b-to-b technology companies. As an early adopter of marketing automation, she has extensive experience in defining campaign strategy, implementing systems, and architecting business processes for companies of all sizes.
Nicky is a research director in the account-based marketing service at SiriusDecisions, based in the UK. Nicky has over 15 years of experience in b-to-b technology marketing, working across a range of marketing disciplines. She began specializing in account-based marketing almost 10 years ago while working with sellers and customers in the aerospace and defense sectors (and later, energy) to help drive greater customer value and deliver tangible business results.
Gil has 15 years of experience defining and implementing marketing strategy for multinational companies across traditional and digital vehicles and channels. He has architected and managed global marketing teams and infrastructures, including online, marketing automation, globalization and marketing operations.
Beth Caplow is a strategic marketing leader who has helped companies develop new business opportunities and bring differentiated products and services to market for more than 20 years. Prior to joining SiriusDecisions, she held leadership roles in product strategy and product marketing at State Street Corporation, Fidelity, Pegasystems and Thomson Financial (now Thomson Reuters) where she established new strategic development, product marketing and commercialization functions.
Maria Chien is a Research Director covering Channel Management Strategies at SiriusDecisions. She has 20 years of experience in partner/channel marketing, field marketing and solutions marketing, with hands-on expertise in partner and sales enablement, value proposition and sales tool development, and sales engagement.
Jeff Clark brings over 30 years of experience as a creative marketing executive to his role as Research Director of the Marketing Operations Service at SiriusDecisions. He excels at leading global campaigns, collaborating with partners on joint marketing, and also establishing new processes and systems to improve the marketing effectiveness.
Eileen is a research director for the SiriusDecisions' Channel Sales Strategies service. During her nearly 20 years of experience, she has developed a deep background in developing channel sales programs that drive revenue and helping channel leaders gain insights into growth strategies and industry best practices. She has delivered multiple partner programs, successful partner recruitment and development efforts, and impactful field and partner enablement.
Laura is a results-oriented marketing professional with more than 15 years of experience in strategic planning, demand creation, marketing operations and public relations. She understands demand creation for b-to-b companies and is passionate about companies with complex business models, especially those that sell to – and through – a channel.
Kerry Cunningham has more than 20 years of experience in b-to-b demand creation and management, spanning a broad array of industries and markets. Kerry has developed and implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.
Paul Dolan is a successful international senior marketing leader with a track record of delivering significant impact with technology companies. He is currently a research director based in SiriusDecisions' APAC office.
John Donlon is a Research Director for Marketing Operations at SiriusDecisions. A recognized thought leader in marketing operations, he has over 20 years of experience in information technology, process improvement, and measurement and reporting.
Leading SiriusDecisions’ Technology and Services practice, Jay oversees SiriusDecisions’ marketing and sales technology and service coverage. He is also responsible for SiriusDecisions’ Web-based research tools and frameworks. Prior to his current role, Jay provided guidance on demand creation best practices and how to automate and analyze their success as a member of SiriusDecisions Marketing Operations and Demand Creation Strategies teams.
Bob Peterson is a sales and marketing thought leader with more than 20 years of experience working in mid- to large-sized global organizations, with emphasis on the financial services and software sectors. Bob has particularly focused on developing account-based marketing strategies to help sales and marketing organizations forge tighter alignment.
- Customer advocacy is an increasingly popular tactic family supporting account-based marketing (ABM)
- Customer advocacy helps protect and accelerate opportunities
- Advocacy technologies help source, monitor and amplify advocacy impact
March 13, 2017
- Third-party services can help refine the account selection process for ABM
- Account insights drive smart marketing and sales activities
- Contracting with third-party services is useful for gathering insights
September 14, 2016
- Collecting customer feedback is imperative for b-to-b organizations
- Many organizations struggle with how to integrate this customer intelligence into processes
- Customer intelligence management solutions can help companies with this, so long as process are altered as well
December 09, 2015