Bob Peterson is a sales and marketing thought leader with more than 20 years of experience working in mid- to large-sized global organizations, with emphasis on the financial services and software sectors. Bob has particularly focused on developing account-based marketing strategies to help sales and marketing organizations forge tighter alignment.

Customer Advocacy’s Role in the ABM Tech Stack
  • Customer advocacy is an increasingly popular tactic family supporting account-based marketing (ABM)
  • Customer advocacy helps protect and accelerate opportunities
  • Advocacy technologies help source, monitor and amplify advocacy impact

March 13, 2017

Struggling With ABM Insights? Services Can Help
  • Third-party services can help refine the account selection process for ABM
  • Account insights drive smart marketing and sales activities
  • Contracting with third-party services is useful for gathering insights

September 14, 2016

Ins and Outs of Customer Intelligence Management
  • Collecting customer feedback is imperative for b-to-b organizations
  • Many organizations struggle with how to integrate this customer intelligence into processes
  • Customer intelligence management solutions can help companies with this, so long as process are altered as well

December 09, 2015