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Beth Caplow is a strategic marketing leader who has helped companies develop new business opportunities and bring differentiated products and services to market for more than 20 years. Prior to joining SiriusDecisions, she held leadership roles in product strategy and product marketing at State Street Corporation, Fidelity, Pegasystems and Thomson Financial (now Thomson Reuters) where she established new strategic development, product marketing and commercialization functions.

Hey, Portfolio Marketers Don’t Have Any Toys!
  • There aren’t a lot of software tools for portfolio marketers
  • Portfolio marketers can leverage data about their target market segments and buyers from tools originally designed for other purposes
  • Tools are valuable for gathering data, but portfolio markets shouldn’t forget to talk directly to customers

March 27, 2017