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Barbara Mattie is a sales and marketing professional with more than 20 years of experience in all facets of b-to-b and b-to-c, including market analysis, sales strategy, global go-to-market strategy, full lifecycle campaign development, execution and measurement.

Martech Tools to Help Emerging Orgs Grow Faster
  • The emerging company martech stack can have significant impact on annual revenue growth
  • Rapid growth cannot be achieved through technology alone
  • There needs to be a delicate balance between people, skills, process and technology

August 18, 2017

By the Numbers: Technology and Emerging Companies
  • Before purchasing technology, emerging companies should assess data quality and availability, and content readiness
  • Technology saturation is reached when there is a surplus of marketing technology but too few people and processes to utilize it
  • Companies reach the right balance between people, process and technology at the $151 million to $250 million revenue range

October 12, 2016