SiriusDecisions Marketplace

SiriusDecisions Marketplace Blog Authors

Jacques brings 12 years of IT research industry expertise and insight to SiriusDecisions' Technology and Services practice. He has proven success in account management, research and analysis, content development and delivery and communications and collaboration. His experience also includes process improvement, performance management, business intelligence, decision impact and agility, organization and management strategies, the business value of IT and business and IT transformation.

Monica Behncke is VP and Group Director of Demand Services at SiriusDecisions. She has more than 20 years’ experience in global positions across marketing disciplines ranging from product marketing to field marketing.

Eileen is a research director for the SiriusDecisions' Channel Sales Strategies service. During her nearly 20 years of experience, she has developed a deep background in developing channel sales programs that drive revenue and helping channel leaders gain insights into growth strategies and industry best practices. She has delivered multiple partner programs, successful partner recruitment and development efforts, and impactful field and partner enablement.

Kerry Cunningham has more than 20 years of experience in b-to-b demand creation and management, spanning a broad array of industries and markets. Kerry has developed and implemented lead management processes for many of the world’s most prominent b-to-b brands, amassing substantial real-world expertise in lead acquisition, governance and propensity modeling.

Alan Gonsenhauser is Research Director, CMO and Marketing Leadership Services, at SiriusDecisions. He is passionate about accelerating growth, driving innovations and leading business transformations. At SiriusDecisions, he works closely with global chief marketing officers and sales and product leaders to drive positive organizational change and cross-functional alignment, benchmark against peers, and mobilize deployment of new marketing methods to accelerate innovation and growth.

As director of Channel Management Strategies, Laz brings a proven track record of executing successful revenue-generating programs through channel sales and marketing. During a career spanning close to two decades, Laz has gained extensive executive, front-line and international experience implementing solution-driven sales programs with OEMs, strategic alliances, distributors and value-added resellers.

Jen is a marketing executive with more than 15 years of experience in high-growth b-to-b organizations. An early adopter of marketing automation technology and closed-loop lead management processes, she is passionate about sales and marketing process improvement, sales and marketing effectiveness measurement, demand generation strategy and execution, product and solution marketing, sales enablement and customer experience marketing.

Amanda Jensen currently serves as Practice Director of Learning at SiriusDecisions, focused on expanding Sirius' innovative e-learning courses and certificates.

Cheri brings more than a decade of marketing experience to SiriusDecisions’ Technology and Services practice. Her background includes experience serving b-to-b organizations at communications agencies and tenure working within marketing organizations. She is a respected and results-oriented leader with a proven track record of moving people and programs forward.

Jeff is a recognized thought leader in product management, with over a decade of experience in the development of Web-based products and SaaS. His product management career includes both new product introductions and major turnarounds of existing product lines, as well as introduction of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design and product development processes.

Mark brings 20 years of experience to the SiriusDecisions Sales Operations Strategies service. Mark’s expertise includes a wide variety of sales operations issues including sales productivity, strategic planning, territory optimization, compensation plans, account management, sales tools and sales support.

Jessica F. Lillian is a senior editor at SiriusDecisions and has more than a decade of b-to-b editorial experience, including five years as the editor of national b-to-b magazines.

Nancy infuses the SiriusDecisions team with a passion for improving sales productivity honed during her 25 years of practitioner experience with organizations such as NCR, Avaya and Sonus. Her diverse background includes leadership roles in not only sales enablement but also sales, marketing, product management and entrepreneurial ventures. Prior to joining the SiriusDecisions team, Nancy helped clients target, nurture and hire top talent.

Peter Ostrow is a research director for Sales Enablement Strategies at SiriusDecisions. Peter capitalizes on 20+ years of revenue growth leadership in sales enablement, sales talent management, and operational expertise. Finding a better, faster way to help b-to-b sales teams beat quota drives just about every topic, company, rep, and channel partner he engages.

Kate Pierpont is an editor at SiriusDecisions and has nearly 18 years of editorial experience, the majority of which was in magazine publishing.

Mike is a global business analytics leader. For more than 25 years, he has provided b-to-b consulting support to clients in a wide range of industries, analyzing markets, customers and costs. Using large-scale data integration and pertinent quantitative methods, he estimates total addressable market, segments markets, prioritizes and targets opportunities, and quantifies potential sales to new and existing customers.

Carrie Rediker is a strategic professional with 20 years of experience in marketing and sales, spanning a range of industries from global b-to-b technology organizations to b-to-c companies. She has a passion for using creative strategies to design and measure global integrated demand generation campaigns.

Jennifer is director of the healthcare segment at SiriusDecisions. She is a product and marketing leader with a background in health information technology, payers (health plans and pharmacy benefits), and strategic selling into bio/pharma.

Steve Silver is Research Director of Sales Operations Strategies at SiriusDecisions. Steve brings with him more than 20 years of executive-level experience spanning sales operations, sales and product marketing.

Stephanie Sissler is a results-oriented professional with more than 25 years of experience working for and with resellers, solution providers, two-tier distributors and manufacturers of high-tech products and services. She has expertise in all aspects of channel strategy, development and management, including building go-to-market strategies, partner program design, partner and channel account manager enablement, and designing and executing sales growth tactics.