SiriusDecisions Marketplace

SiriusDecisions Marketplace

2017 Sales Leadership Exchange

The 2017 Sales Leadership Exchange is focused on providing sales leaders with innovative approaches for designing and implementing best practices that help them align with their buyers and outperform the competition.

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ABM Technologies

58 percent of b-to-b organizations plan to invest in account-based marketing (ABM) technology or services. ABM tech exists but don’t forget the use of existing technology for ABM use cases.

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CMO Tech Investment Opportunities

SiriusDecisions annual CMO study reports that 83% of b-to-b CMOs will increase their marketing budget in 2016 with systems and tools being the second largest area of investment.

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