SiriusDecisions Marketplace

SiriusDecisions Marketplace

2017 SiriusDecisions Technology Exchange

Attend the the only b-to-b conference that focuses on how technology can – and should – be leveraged in sales, marketing and product organizations to enhance alignment.

ABM Technologies

58 percent of b-to-b organizations plan to invest in account-based marketing (ABM) technology or services. ABM tech exists but don’t forget the use of existing technology for ABM use cases.

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CMO Tech Investment Opportunities

SiriusDecisions annual CMO study reports that 83% of b-to-b CMOs will increase their marketing budget in 2016 with systems and tools being the second largest area of investment.

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